AB Gold Rum is a brand I’ve really enjoyed working with. I’ve bumped into the guys behind the brand countless times, and they’re always a pleasure to see. Genuinely great owners who are passionate about what they’ve created.

For this shoot, the aim was to create a bold product image that captured the character of the brand. Using controlled lighting and a cinematic approach, I focused on bringing depth, texture and atmosphere to the bottle, creating an image designed to stand out across digital and social media.